Senior Management

David Burden, Chief Executive Officer

Mr David Burden is an entrepreneur and one of the true pioneers of interactive marketing and services within Australia. David founded Australia's largest and best-recognised interactive and mobile services company Legion Interactive in 1994.

Legion Interactive developed a suite of first to market products that enabled the media and marketers to utilize emerging interactive and digital platforms to allow them to interactively communicate with their market. During this time as CEO of Legion Interactive he oversaw many market changing firsts including television voting on Big Brother and Australian Idol, School VCE and HSC results delivered by SMS, Interactive Telephone Weather Services for the Bureau of Meteorology, Coca Cola's first SMS campaign called Summerdays and a mobile tutorial delivered over 3G video calling for Telstra.

As CEO from 1994 to 2006, David spearheaded the evolution and growth of the product, the growth of the sales and marketing and Research & IT Development teams, and guided the business through its MBO from the French Lagardere Group in 2001, the acquisition of BlueSkyFrog (Australia's first mobile ringtone company) and MediaZoo and the subsequent push of the business into the mobile space commencing in 1998.

Legion Interactive grew over 14 years to become one of the most recognized global interactive service innovators with over 120 staff. David led the sale of Legion Interactive to the Photon Group (ASX:PGA) in 2004 and was subsequently appointed as Photon's Digital and Interactive Pillar CEO and as the Executive Chairman of Legion Interactive, which eventually merged under his guidance with SEE to form a new company called "belong".

During his time at Legion, David was a worthy Industry Activist with leading roles on the Premium Rate Advisory Council (PRAC), the TISSC and the Vice Chairman of ADMA. David was also founding Chairman of ADMA's Mobile Marketing Council which was primarily responsible for the introduction of regulation and consumer protection for mobile services.

David studied Engineering at RMIT and was recently awarded as Australia's 2007/8 Mobile Marketer of the Year recognizing his contribution to the industry over the past 19 years.

Andrew Beecher, Group Marketing Director

With over 11 years experience in Australian online marketing, Andrew is passionate about online advertising from the publisher's perspective.

Having joined Ansearch from nearly 4 years at carsales.com.au, where he presided over a display advertising business that grew by over 1000% in under 2 years, his focus is on quality ROI for all parties.

Damian Element, Chief Financial Officer & Company Secretary

Mr Element has over 10 years experience in the ICT industry. He has held senior positions in a number of areas including business administration at Scitec Limited, Carrier Relations Manager and later General Manager Marketing at Connect.com.au, and Commercial Manager and later four years as Chief Financial Officer and Company Secretary of Myinternet Limited. Mr Element also has experience in strategic planning, merger and acquisitions, contract management, human resources and change management.

Prior to joining Ansearch Mr Element has undertaken a range of consulting engagements focused on finance and business management.

Mr Element has a Bachelor of Arts degree and a Post-Graduate Diploma (Accounting) from Macquarie University and is a Certified Practising Accountant.

Josh Edis, Commercial Operations Officer

Josh Edis is the Commercial Operations Office at Ansearch. Josh joined Ansearch in December 2004, bringing with him over twelve years experience in the online media industry. He is currently responsible for managing key commercial and strategic contracts, including Ansearch's relationship with Google and Yahoo. Josh has specialist expertise in assessing commercial opportunities and taking them from the concept phase through to integration with the business. He manages several key components of Ansearch's business including the Business Division, Perth Business, and the International Search Advertising Business.

Josh has worked across the entire spectrum of the internet media space including roles in advertising/sales, emerging strategy, product development, web development and hosting.

Prior to joining Ansearch, Josh spent four years with Sensis as head of product and business development operations where he spearheaded the establishment of MediaSmart, Sensis' online media division, which is now one of Australia's leading online media companies. During this time he contributed to the successful acquisition and integration of Looksmart Australia, BMC Media, CitySearch and The Trading Post. He also lead and managed Sensis' commercial relationships with iconic brands such as Yellow and White Pages online, Bigpond.com and AFL.com.au. Josh has also held sales management roles with both BMCMedia and CitySearch.